Viridian

Project Details

Genaro Design developed the name and brand for a new apartment development in San Antonio. The design and architecture of the complex were inspired by the hill country and ranch-style homes integrated with modern and refined design.

For the name, we explored hundreds of combinations of existing and original words. Viridian was chosen for its simplicity and the lush imagery it conjures up. The brandmark and pattern are based on notable interior features shown in the architectural renderings we were given. Based on a truss, the final mark forms a tile reminiscent of the backsplashes and common areas of the complex. Landscaped sign by the NRP Group.