Tensoshade™

Project Details

Tensoshade™ is a fabric architecture company that specializes in designing and constructing tensile structures. They needed a new brand that would communicate their innovative and versatile products and services.

With Genaro Design, I created a modular brand featuring nine brandmark variations inspired by the structural and visual flexibility of tensile structures. We updated the brand colors but retained red and yellow as the basis for the new palette. The new brand launched with a new website, stationery, brochure, and catalog.